There is still a large group of pallets users who want to use only new pallets for the distribution en transport of their products.
First of all because the new pallets have the lower probability for defects. In addition, because it scors well from a marketing perspective. Those products generally represent a high value for companies willing to keep their image at high standarts. The pallet industry is happy to serve them but we are also saying that the image of environmental friendliness has served well the companies using recycled pallets. Moreover, it is not a disaster for the environment that there are companies who just want to use a new pallet. There is a high probability that such pallet will be re-used many times.